I hear it time and time again, “I just need a new logo”.
And while I understand that it can be costly to get your new business off the ground, your brand is not the place to cut corners. Building a brand requires much more than getting a quick logo created so that you can tick that box off and pop it on your website. Your brand represents everything you stand for, it’s who you are, who your business is. It allows you to capture your audience’s attention, build your tribe of loyal fans and ultimately grow your business into a successful, thriving entity.
So, where do you start?
Brand Strategy
Your brand strategy is the best place to start and without it we’re stabbing in the dark. Diving into who your audience truly are, how you serve them, what sets you apart from the rest of the market, what feelings we’re creating and what message we’re sending out into the world is vital on the road to success. Working through this in the initial stages gives a crystal clear picture of how to move forward with your brand.
Look and Feel
After working comprehensively through your brand strategy and getting absolutely clear on that, we can move onto the look and feel of the business, but this is so much more than just a logo. Yes, a logo is part of it and a big part at that, but we’ll add more to it to create a brand that is flexible, recognisible and one that feels right to the right customers.
The visual identity of your business is made up of several elements such as your logo, colour palette, typography, patterns and imagery. It’s important that all these individual elements work together and build the bigger picture that we discovered in the brand strategy.
Brand Voice
Now we’ve tackled the visual elements, we need to also consider the messaging and ‘voice’ of the business. The way in which you communicate with your clients and customers will attract the right people and possibly repel the wrong ones! Deciding the tone of voice for your website copy, social media posts and email marketing, and aligning this with how you are face to face will bring your brand together and give it a truly irresistible feel, meaning those customers will return and bring their friends too!
If you’re ready to set out on the journey of building your new brand or rebranding your business, then I’m here to help. ‘d love to chat to business owners who are keen to set their business up in the best way, to thrive and serve their community, to create something truly special. If that sounds like you, then please do get in touch.
