You’ve done it. You’ve plucked up the courage to book yourself onto an in-person networking event.
Your stomach does a little flip – excited and nervous in equal measure.
You want to make sure you’re prepared. You know the “So, tell us about yourself and what you do” question will arrive swiftly once the networking gets started, and while your elevator pitch isn’t perfected just yet, you’ve drilled a few key lines into your head so you don’t forget your own name when the time comes.
But is there anything you’re missing?
The default answer: business cards
Everyone takes business cards, right?
They’re small, neat, and they’ve been the networking norm forever. Slip a few into your bag, hand them out, job done.
Except… as a marketer turned designer, I’d actually be taking something else.
Why an A6 flyer works harder for you
An A6 flyer is still nice and compact. It conveniently slips into a pocket or bag, just like a business card, but it gives you so much more real estate to work with.
And that extra space? That’s where the magic happens.
My advice is always to utilise both sides. If someone is going to pick it up and keep hold of it, the back shouldn’t be wasted. Every inch is an opportunity to remind them who you are and why they should remember you.
People remember visuals, not just names
An A6 flyer gives you room for a photo or two, and that matters. People are visual creatures. They’re far more likely to remember an image than a block of text.
With such limited space on a business card, it usually ends up housing nothing more than your name and contact details. And let’s be honest, how many times have you looked at a stack of business cards later and thought, Who was this again? I’ve lost count of how often I’ve done exactly that.
An image anchors the memory. It gives context. It helps your flyer stand out in a sea of rectangles.
Give them more than just contact details
Beyond visuals, an A6 flyer allows you to give people more, and more meaningfully.
Alongside those all-important “how to get in touch” details, you can include a concise blurb that explains:
- who you are
- what you stand for
- how you help
That’s infinitely more powerful than “name, phone number, email address.” It tells a story. It reminds someone why they picked it up in the first place.
“But my Canva skills…”
At this point, you might be thinking: Okay, I’m sold — but my Canva skills will make it look more like a Paint scribble with some questionable clipart.
And honestly? That’s where I come in.
I’d love to create an on-brand, aligned A6 flyer that you’re genuinely proud to take with you, not just to your next networking event, but every time you head out into the world.
Something that feels like you.
Something you’ll be confident handing over when someone asks what you do.
If that sounds like what you need, let’s book time to chat!
